GOLDEN ROBOT RECORDS VACCINATION INCENTIVE IS A HIT AND CONTINUES ON
With almost every artist interview we’ve done recently here at Australian Musician, the interviewee at some point pleads with the public to get vaccinated so that they can get back on the road and bring their music to you. Record label Golden Robot Records has taken that plea a step further and has come up with a brilliant incentive to get people vaccinated.
It’s called Rock The Vax, and it’s a fantastic initiative to encourage Australian music lovers to go out and get vaccinated in exchange for a free album (vinyl or CD) from the extensive Golden Robot Records back catalogue. Their remarkable back catalogue includes huge artists such as Rose Tattoo, Dizzy Reed (Guns N’ Roses), LA Guns, Jefferson Starship, Gilby Clarke (Guns N’ Roses), Horsehead, The Cherry Dolls, The Lockhearts, Steve Kilbey, David Campbell, MiSex, Toe to Toe, Groom Epoch, Kilby Kennedy, A New Revenge, Destinia, Hayley Jensen, Palace of the King, Reece Mastin, Glenn Shorrock sings The Little River Band and Nick Barker to name just a few artists, there is sure to be something of interest for everyone.
And the numbers speak for themselves – the Rock The Vax initiative had over 500 submissions on day one, and those numbers are set to grow exponentially over the next few weeks. After receiving feedback, Golden Robot Records have extended their deadline for registrations until August 15 to ensure that those who are having trouble booking a vaccination appointment due to queues can still have a chance to get involved with Rock The Vax.
For those who are keen to secure their free album, all they have to do is email email@example.com with their digital certificate from the medicare app to prove vaccination through this mid-July to mid-August period, along with their GRR album request and postal address.
“As the owner of a record label and a dedicated music lover, I just can’t sit back and watch a country I love have one of the lowest vax rates in the world,” impassions Mark Alexander-Erber, President and Founder of Golden Robot Global Entertainment. “The music industry has suffered terribly since the start of this pandemic, as many bands rely on touring for the majority of their income. COVID-19 caused touring to come to a grinding halt and vaccination seems to be the only way to bring normality back to touring and our lives. Bands need to tour to promote albums and album sales can be elevated by touring.”
Alexander-Erber continues, “We did so well as a Nation to beat this horrid virus that affected so many in the community. But right now, we have to double and triple our vaccination efforts, so we can eventually (hopefully sooner rather than later) gain a sense of normality in our lives and not let it creep back into our community and cause ongoing lockdowns and inflict further pain and hardship. This latest Sydney lockdown for me was enough, I feel the need to act, as beating this virus is the most important thing right now and as an Australian company working on a global scale, I can see what is happening internationally and I believe people understand they need to get fully vaccinated eventually, but may just need an extra incentive to do it right now. There is no more time to waste, we need to avoid the risk of further lockdowns by getting vaccinated now!”
For more information, head to www.goldenrobotrecords.com
- Dom DiSisto